“It’s inspiring, really: I’ve never really had another opportunity to go to an event that had like-minded folks who look like me.” – Isaiah Vertus, 25, attendee and technical support analyst with Embark Veterinary.
As the pandemic restrictions continue to lessen across the country, Manifested Events is back in full swing. April 2022, we were fortunate enough to collaborate with Boston While Black, a professional community in Boston dedicated to empowering Black professionals, entreprenuers and students by providing them with resources and knowledge to help build a greater Boston. Having known the founder, Sheena Collier, for many years. It was great to collaborate on another flawless event.
The How to Boston While Black Summit was a complete takeover of the Westin Copley Place, Boston. The 2-day event featured 90+ speakers, workshops, panel discussions, and networking opportunities at a grand scale for the attendees.
Executing An Event Using the Trifecta Method
As you know, we use the Trifecta Method to ensure flawless results every time with any event. Rule number one is seamless logistics which means that we need to be organized and efficient to produce a high-quality event. We use this approach to organize the project plan, team, and people involved in the process. Having great ideas is one thing, but being able to organize and prioritize them is what ensures we complete our mission-driven initiatives. Completing this step will ensure your live or virtual event appears flawless to attendees no matter what errors occur.
Content is king, and part two of the Trifecta Method is about creating relevant and engaging content. Black entrepreneurship is exploding, and we worked with Boston While Black to showcase content surrounding Black tech, business, and culture. We advised on content strategy that was memorable and inspiring, elevating Boston While Black’s mission and values while ensuring their audience received valuable takeaways. We aimed to create a cohesive program that consistently created enjoyable moments for their audience, offered priceless insight and opportunities to build your network.
The Trifecta Method is a powerful tool for creating positive change. Part three of the approach is superior customer service, which focuses on leaving a lasting impression from the first contact to the last. Customer service sets the tone for attendees to feel welcomed, valued, and appreciated. Based on the positive feedback from this year’s summit, it is clear that the Black community has a strong desire to come together and create lasting change. By providing customer service which started at registration with a well trained group of volunteers who were ready and excited to be apart of the ME team. We were able to make a lasting impression on those who attend our events and help to create positive change in the world. With the Trifecta Method, anyone can produce seamless events that will impress.
Many people in attendance were eager to connect and build relationships with others who understand the unique challenges and perspectives of being Black in Boston. As Sheena said, there is work to do but based on the success of this year’s event, it is going to catapult the city forward.
The Results
Boston While Black is an organization that I have had the pleasure of consulting. I try to be the bridge from their early vision to a memorable outcome with each event. The goal of Boston While Black is to empower Black professionals, entreprenuers and students, so they can empower Boston by providing them with resources and knowledge. So, when I was approached to help with their How to Boston While Black summit, I was more than happy to oblige. We had a great turnout this year and are thrilled with the results!
We focused on networking and helping our audience members create solid professional relationships, and it was a huge success. The event was packed with dynamic speakers, interactive workshops, and ample networking opportunities. More than 500 attendees enjoyed themselves and left with useful information and connections. The 90 speakers were well-received, and the 40+ volunteers did a fantastic job making sure everything ran smoothly. It was great to see such strong support from Boston’s business community. We’re already looking forward to next year’s event!
Conclusion
Boston has always been a city that I’ve loved. The people are tough, and the winters are brutal, but it’s also a city filled with opportunity. So I knew the How to Boston While Black summit would be an amazing experience. Boston businesses, both big and small, came out to support BWB. I was blown away by the turnout and grateful for all of the help. The summit would not have been possible without the support of local businesses. Collaboration on events like How to Boston While Black is just the beginning for ME and BWB. We will continue to build relationships and create opportunities for Black people in Boston. If you want to get involved or find out more information, please visit our websites or reach out to us on social media.